How to write meta titles and descriptions that get clicked
Your meta title and description are your ad in Google's results — free, but you only get a couple of lines.
The meta title
- Put the keyword first, the way people search it: Bakery in Koramangala - Fresh Sourdough Daily.
- Add one reason to choose you: fresh daily, open till 11 pm, free delivery.
- End with your brand if there's room.
- Keep it short enough to show in full — Google cuts long titles off, and a cut title looks careless.
The meta description
- Answer the search in the first sentence. What will the person get on this page?
- Include the keyword naturally — Google often highlights it.
- Add a detail that builds trust: a price, a location, an opening time, a number.
- Finish with a light call to action: Order ahead or drop in.
- Keep it roughly 120–160 characters, so it isn't cut off.
Every page needs its own
Duplicate titles and descriptions across pages confuse search engines and searchers. Write a unique pair for each important page, starting with the ones that get the most traffic.
Google may rewrite it
Google sometimes shows its own snippet from your page instead of your description. That's normal. A clear, accurate description that matches the page is the one Google is most likely to keep.
Beyond meta tags
The SEO tools in Content Studio also write FAQ sections, headlines for a keyword, long-tail keywords, content briefs and topical maps — the building blocks of a site that ranks. For posts on social platforms, use the LinkedIn post generator or the Instagram caption generator.
Examples by page type
| Page | Title idea | Description angle |
|---|---|---|
| Home (local business) | Service + area + brand | What you do, where, why you |
| Product | Product + key spec + brand | Main benefit, price or offer |
| Blog post | The question it answers | The answer's promise and who it's for |
| Service | Service + outcome | Result, proof, call to action |
Write for the person searching
Imagine the exact words someone types into Google before landing on your page. Use those words in the title and answer them in the description. A page about bakery in Koramangala should say bakery in Koramangala, not Artisanal Baked Delights.
Words and plans
The Free plan includes 5,000 words a month across Content Studio. Paid plans include up to 6,00,000 words a month and a commercial licence for client work. See pricing.
