How to design a simple logo that works everywhere
A logo has to work at the size of a profile picture and on a big shop board, in colour and in black and white. Simple wins.
Start with your name
For most small businesses, the logo is the name in a well-chosen font — a wordmark. It's clear, easy to read and easy to remember. Pick a font combination that fits your business: a serif for a classic or premium feel, a rounded sans for friendly, a bold sans for modern. Our logo design guide for small businesses goes deeper.
Add a simple mark, if any
A mark is a small shape or icon beside or above the name: a leaf for organic food, a house for real estate, a spoon for a tiffin service. Keep it simple — it must still be clear when the logo is tiny.
Use one or two colours
One main colour, perhaps one accent. Too many colours make a logo hard to print and hard to remember. Our brand colour palette guide helps you choose.
Check it small and in black
Zoom out until the logo is the size of a WhatsApp profile picture. Can you still read it? Then make an all-black and an all-white version — you'll need them for stamps, receipts and dark backgrounds.
Make the versions you'll need
- Horizontal: mark beside the name, for websites and letterheads.
- Stacked: mark above the name, for square spaces.
- Icon only: the mark or initials, for profile pictures and app icons.
Duplicate the design for each version.
Save it to your brand kit
Add the logo to the brand kit so it's one click away on every post, flyer and video. Save your logo colours there too.
Export the right file
Export a PNG. On paid plans, switch on the transparent background so the logo sits on any colour without a white box. For print shops, a large PNG at 4K works for most boards and stickers.
Want AI to try ideas?
Generate logo ideas and mood references with the AI image generator, then rebuild the one you like here as clean, editable shapes and text.
What's free
The logo canvas, fonts, shapes and brand kit are on the Free plan, with exports up to 720p and a small watermark. A transparent PNG without a watermark needs a paid plan, from ₹499 a month. See pricing.
