How to make a LinkedIn carousel people swipe to the end
LinkedIn shows a PDF upload as a swipeable carousel, and these document posts are some of the most-saved posts on the platform. Here's how to make one people finish.
Slide 1 is the hook
The first slide decides whether anyone swipes. Make a clear promise in big type: 7 mistakes I made in my first startup, How to write a cold email that gets replies. Add your photo and name small, so people know who it's from.
One idea per slide
Each slide makes one point, in a short headline and one or two lines of explanation. If you need a paragraph, split it into two slides. Most good carousels have 6–10 slides.
Make it readable on a phone
Most people read LinkedIn on their phone. Use large headline text and keep body text short. If you have to zoom to read it, it's too small. Our readable text guide has the details.
Keep a consistent design
Pick one layout and duplicate the page for every slide. Same fonts, colours and margins; only the words change. Save your colours and a text style for your name in the brand kit. Our carousel design guide covers layouts that work on any platform.
End with an action
The last slide should tell people what to do: follow you, comment with their answer, save the post, or visit a link. Repeat your name and photo here.
Upload as a document
Download all pages as one PDF. On LinkedIn, start a post, choose Add a document, upload the PDF and type a document title — it shows above the carousel. Write a short post text that teases slide one.
Write the post text
The text above the carousel gets the click into it. The LinkedIn post generator drafts post text with a hook and a question to start comments.
Reuse it on Instagram
The same 4:5 slides work as an Instagram carousel. Export the pages as images and post them — see the Instagram carousel maker.
What's free
Pages, 4:5 templates and PDF download are on the Free plan, with exports up to 720p and a small watermark. Paid plans from ₹499 a month export without a watermark — cleaner for a professional profile. See pricing.





