How many hashtags should I use on Instagram?

A focused handful that truly describe the post usually works better than the maximum. Mix wide-reach, niche and brand tags.

Can it make a wedding hashtag with our names?

Yes. Give it both names, the city and the style you like, and it suggests couple hashtags. Check on Instagram that nobody else uses yours.

Does it work for YouTube Shorts?

Yes. Describe the Short and use the hashtags in its title or description.

Does it work for Facebook?

Yes. The same topic-based sets work for Facebook posts and Reels.

Can it suggest Hindi hashtags?

Yes. Ask for Hindi or Hinglish hashtags in your brief alongside English ones.

Can I get a caption too?

Yes. The Instagram Caption tool writes a caption with fitting hashtags in one go.

Content StudioAI writing

Hashtag Generator
sets sized for reach.

Q: Where should I put hashtags?

At the end of the caption or in the first comment. Both work.

Find the right hashtags for every post. Describe your post and account, and the hashtag generator gives you grouped sets — wide-reach tags, niche tags and your own brand tags — for Instagram, Reels, YouTube Shorts and Facebook, including wedding and couple hashtags.

How it works

Free words every month
Ten channels, one brief
Writes in English and Hinglish

instagram · hashtagsCopy

Hashtag Generator

Post

Wedding portraits, Jaipur

Account

Wedding photographer

Reach

Mix of big and niche

Language

English + Hindi

Write it

Wide reach

#indianwedding#weddingphotography#bridesofindia

Niche

#jaipurwedding#rajasthaniwedding#couplegoals

Your brand

#shaadiframes#shaadiframesjaipur

reach, niche and brand: Grouped
Instagram, Shorts, Facebook: Any platform
and couple-name hashtags: Wedding
free words a month: 5,000

How it works

How to use the hashtag generator
in 3 steps.

01
Describe the post
Open Content Studio → Instagram → Hashtag Generator. Say what the post is, where it's set and what your account is about.
02
Get grouped sets
You get hashtags grouped by size: wide-reach, niche and your own — so you can mix them on purpose.
03
Pick and post
Choose the ones that truly fit the post, add them to your caption or first comment, and post.

What it does

Everything the hashtag generator does, in one tab.

Sets sized for reach and relevance

Big hashtags bring reach, small ones bring the right people. You get both, grouped, so your mix is deliberate.

Wedding hashtag generator

Couple-name hashtags for your wedding — #RiyaWedsArjun style — plus wedding, city and style tags for photographers and planners.

Hashtag generator for Reels and Shorts

Tags for short videos on Instagram Reels, YouTube Shorts and Facebook Reels, matched to the topic.

Hindi and English hashtags

Mix English tags with Hindi and Hinglish ones your Indian audience actually searches.

With a caption, if you want

The Instagram Caption tool adds hashtags to a full caption; use this tool when you need more to choose from.

Saved for next time

Your hashtag sets are kept in History, so you can reuse the sets that worked.

Made for

Who uses the hashtag generator, and for what.

01
Wedding photographers and couples
Couple-name, city and wedding-style hashtags for the whole celebration.
02
Local businesses
City and neighbourhood tags that bring nearby customers.
03
Creators
Niche tags that put Reels in front of the right viewers.
04
Brands
A branded hashtag plus campaign tags for a launch.

How to choose hashtags that actually help

Hashtags won't make a weak post go viral, but the right ones help the right people find a good one.

Mix sizes on purpose

Size	What it does	Example
Wide reach	Huge audiences, lots of competition	#indianwedding
Niche	Smaller, more interested audiences	#jaipurwedding
Brand	Yours alone — builds a collection	#shaadiframes

A handful from each group usually works better than thirty of the biggest tags.

Relevance beats volume

Only use hashtags that describe the post. Unrelated tags bring viewers who scroll past, and platforms notice. If you wouldn't search that tag to find this post, leave it out.

Wedding and couple hashtags

A couple-name hashtag gathers every guest's photos in one place. Good ones are short, easy to spell and unique: try both names, a pun on the surname, or the wedding city. Search it on Instagram before printing it on signs — make sure nobody else is using it.

Hashtags for Reels and Shorts

On short video, the topic matters more than the format. Tag what the video is about — the dish, the place, the skill — rather than generic tags like #reels.

Where to put them

Add hashtags at the end of the caption or in the first comment — both work. Keep the caption readable; our guide to Instagram captions that get read shows how.

Check and refresh

Every few weeks, see which posts reached non-followers in your insights and which tags they used. Keep the sets that work and drop the rest. Your History keeps every set you've generated.

Hashtag sets for common posts

Post	Mix
Wedding shoot	Couple name + city wedding + style (#rajasthaniwedding) + brand
Café or restaurant	Dish + city food + neighbourhood + brand
Product launch	Product type + use + audience + campaign tag
Reel tutorial	Skill + tool + niche community + brand

Save the sets that work for each type of post in your notes, and adjust a few tags each time so they always fit the specific post.

Don't copy competitors' tags blindly

Big accounts can rank on huge hashtags that a new account can't. Start with niche and local tags, where your post can actually be seen, and grow from there.